https://jest.vgtu.lt/index.php/BMEE <p>Journal Business, Management and Economics Engineering publishes original research on economics, business and management. <a href="https://journals.vilniustech.lt/index.php/BMEE/about">More information ...</a></p> Vilnius Gediminas Technical University en-US Business, Management and Economics Engineering 2669-2481 <p>Authors who publish with this journal agree to the following terms</p> <ul> <li class="show">that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement;</li> <li class="show">that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner.</li> <li class="show">on behalf of any co-authors, I agree to this work being published in Business, Management and Education&nbsp;journal as Open Access, and licenced under a Creative Commons Licence, 4.0 <a href="https://creativecommons.org/licenses/by/4.0/legalcode">https://creativecommons.org/licenses/by/4.0/legalcode</a>. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information.</li> </ul> <p>For authors that are not copyright owners in the work (for example government employees), please <a href="mailto:%20journals@vilniustech.lt">contact VILNIUS TECH </a>to make alternative agreements.</p> https://jest.vgtu.lt/index.php/BMEE/article/view/21414 <p><em>Purpose</em> – Businesses are expected to be socially responsible by engaging in Corporate social responsibility (CSR) and even the Creation of shared values (CSV). The aim of this contribution is to critically explore whether large European businesses operating in Czechia, recognized as social responsibility leaders, effectively communicate CSR as opposed to their competitors.</p> <p><em>Research methodology</em> – A case study with three stages was conducted. First, 35 large European businesses were identified, which repeatedly ranked among the TOP 25 Czech companies with the highest social responsibility BpS synthetic index, and their 15 competitors. Second, an Internet search and content analysis of Websites of these 50 companies was performed to categorize and assess how they report about their socially responsible behaviors. Third, leading Czech disinformation websites were examined for evidence of tacit cooperation with the disinformation scene in the form of support via advertising.</p> <p><em>Findings –</em> The study revealed that large European businesses, recognized as social responsibility leaders, communicate extensively about their social responsibility. However, the effectiveness of such communications is controversial. In addition, a significant part of these businesses were found to be tacitly associated with disinformation platforms, which are completely at odds with with basic social responsibility concepts.</p> <p><em>Research limitations</em> – The qualitative nature of the case study does not allow direct generalizations.</p> <p><em>Practical implications</em> – The visualization of the juxtaposed results via comparative and complementary tables leads to pioneering propositions about the interest and lack of maturity regarding social responsibility, very diverse degrees of effectiveness of the communications, and even several alleged leaders failing in their efforts.</p> <p><em>Originality</em>/<em>Value</em> – It is the first study to compare CSR communications by alleged white sheep and black sheep, while having consistency tested by association with disinformation websites. The generated propositions call for further longitudinal and multi-jurisdiction studies to verify and enhance the awareness about efficient, effective, mature and consistent social responsibility in the EU.</p> Radka Macgregor Pelikanova Todd Nesbitt Adam P. Balcerzak Jiri Oulehla Copyright (c) 2024 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0 2024-08-28 2024-08-28 22 2 214–239 214–239 10.3846/bmee.2024.21414