Share:


How attitudes, vision and ability to capture opportunities affect startups’ business creativity

    Pedro Palos-Sanchez   Affiliation
    ; José Ramón Saura   Affiliation
    ; Antonio Grilo   Affiliation
    ; Rafael Robina Ramirez   Affiliation

Abstract

This article examines the main factors that affect creativity in startups and how these factors influence entrepreneurial initiative strategies. Fifty individuals from the Extremadura region, Spain, participated in an online questionnaire in 2018 and 2019. SmartPLS was used to create a model of the interactions between variables. The results obtained have important theoretical and practical implications as they add new findings to the current literature on the role played by different factors in the creativity processes used by startups. The model has a strong predictive power (R2 = 42.7%). This work describes internal factors such as the improvement in intellectual and attitudinal skills for identifying business opportunities as a preliminary step to taking creative business decisions, as well as shaping the future by coordinating potential efforts and actions.

Article in English.


Kaip įsitikinimai, požiūris ir gebėjimas pasinaudoti galimybėmis daro įtaką startuolių verslo kūrybiškumui

Santrauka

Šiame straipsnyje nagrinėjami pagrindiniai veiksniai, darantys įtaką startuolių kūrybiškumui ir prisidedantys prie antrepreneriškų iniciatyvinių strategijų. Penkiasdešimt žmonių iš Ekstramadūros regiono (Ispanija) 2018–2019 m. dalyvavo internetinėje apklausoje. Kintamųjų sąveikos modeliui sukurti buvo naudojamasi SmartPLS kompiuterine programa. Gauti rezultatai yra svarbūs teoriškai ir praktiškai, nes naujausioje literatūroje jie papildė naujus atradimus apie tai, kokį vaidmenį įvairūs veiksniai atliko startuolių kūrybiškumo procesuose. Modeliui būdinga stipri prognostinė galia (R2 = 42,7 %). Šiame straipsnyje aprašomi vidiniai veiksniai, tokie kaip intelektiniai ir su požiūriu susiję gebėjimai, kuriuos pasitelkiant, verslo galimybės nustatomos kaip parengiamasis žingsnis prieš priimant kūrybinius verslo sprendimus, taip pat sudarant palankias sąlygas ateityje derinant galimas pastangas ir veiksmus.

Reikšminiai žodžiai: kūrybiškumas, antreprenerystė, mažiausiųjų dalinių kvadratų struktūrinių lygčių modeliavimas, startuolių verslas.

Keyword : creativity, entrepreneurship, partial least squares structural equation modeling, startup business

How to Cite
Palos-Sanchez, P., Saura, J. R., Grilo, A., & Robina Ramirez, R. (2020). How attitudes, vision and ability to capture opportunities affect startups’ business creativity. Creativity Studies, 13(2), 387-405. https://doi.org/10.3846/cs.2020.10482
Published in Issue
Jun 19, 2020
Abstract Views
1381
PDF Downloads
1066
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Aisyah, S., Musa, Ch. I., & Ramli, A. (2017). Effect of characteristics and entrepreneurial orientation towards entrepreneurship competence and crafts and arts small and medium enterprises business performance in Makassar. International Review of Management and Marketing, 7(2), 166–173.

Aldrich, H. E., & Martinez, M. A. (2015). Why aren’t entrepreneurs more creative? Conditions affecting creativity and innovation in entrepreneurial activity. In Ch. E. Shalley, M. A. Hitt, & J. Zhou (Eds.), The Oxford handbook of creativity, innovation, and entrepreneurship (pp. 445–456). Series: Oxford Library of Psychology. P. E. Nathan (Ed.-in-Chief). Oxford University Press.

Almeida, P., Dokko, G., & Rosenkopf, L. (2003). Startup size and the mechanisms of external learning: increasing opportunity and decreasing ability? Research Policy, 32(2), 301–315. https://doi.org/10.1016/S0048-7333(02)00101-4

Audretsch, D. B., & Belitski, M. (2013). The missing pillar: the creativity theory of knowledge spillover entrepreneurship. Small Business Economics, 41, 819–836. https://doi.org/10.1007/s11187-013-9508-6

Ben Chikha, I., & Jarboui, A. (2017). Impact of incubators on social entrepreneurship intention: an empirical study related to Tunisia. International Journal of Social Entrepreneurship and Innovation, 4(4), 305–323. https://doi.org/10.1504/IJSEI.2017.089471

Bennett, D., Pérez-Bustamante Yábar, D., & Saura, J. R. (2017). University incubators may be socially valuable, but how effective are they? A case study on business incubators at universities. In M. Peris-Ortiz, J. A. Gómez, J. M. Merigó-Lindahl, & C. Rueda-Armengot (Eds.), Entrepreneurial universities: exploring the academic and innovative dimensions of entrepreneurship in higher education (pp. 165–178). Series: Innovation, Technology, and Knowledge Management. Springer International Publishing AG. https://doi.org/10.1007/978-3-319-47949-1_11

Chin, W. W. (2010). How to write up and report PLS analyses. In V. E. Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares: concepts, methods and applications (pp. 655–690). Series: Springer Handbooks of Computational Statistics. Springer-Verlag. https://doi.org/10.1007/978-3-540-32827-8_29

Chin, W. W., & Dibbern, J. (2010). An introduction to a permutation based procedure for multi-group PLS analysis: results of tests of differences on simulated data and a cross cultural analysis of the sourcing of information system services between Germany and the USA. In V. E. Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares: concepts, methods and applications (pp. 171–193). Series: Springer Handbooks of Computational Statistics. Springer-Verlag. https://doi.org/10.1007/978-3-540-32827-8_8

Chu, F. T., Kolodny, A. J., Maital, Sh., & Perlmutter, D. (2004, 18–21 October). The Innovation paradox: reconciling creativity and discipline how winning organizations combine inspiration with perspiration. Proceedings of 2004 IEEE International Engineering Management Conference (pp. 949–953). Singapore.

Cohen, P. R., & Howe, A. E. (1988). How evaluation guides AI research. AI Magazine, 9(4), 35–43.

Cooper, A., & Folta, T. (2017). Entrepreneurship and high-technology clusters. In D. L. Sexton & H. Landström (Eds.), The Blackwell handbook of entrepreneurship (pp. 348–367). Wiley-Blackwell. https://doi.org/10.1002/9781405164214.ch17

DiPietro, W. R., & Anoruo, E. (2006). Creativity, innovation, and export performance. Journal of Policy Modeling, 28(2), 133–139. https://doi.org/10.1016/j.jpolmod.2005.10.001

Duchesne, C., Kourti, Th., & MacGregor, J. F. (2002). Multivariate SPC for startups and grade transitions. AIChE Journal, 48(12), 2890–2901. https://doi.org/10.1002/aic.690481216

Endrik, Giri Sucahyo, Y., Ruldeviyani, Y., & Gandhi, A. (2019, 27–28 October). An empirical study on factors that influence the digital startup sustainability: the mixed methods approach in Indonesia. Proceedings of 10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018 (pp. 119–124). Yogyakarta, Indonesia. https://doi.org/10.1109/ICACSIS.2018.8618241

Ensley, M. D., Hmieleski, K. M., & Pearce, C. L. (2006). The importance of vertical and shared leadership within new venture top management teams: implications for the performance of startups. The Leadership Quarterly, 17(3), 217–231. https://doi.org/10.1016/j.leaqua.2006.02.002

Farinha, L., Ferreira, J. J., Nunes, S., & Ratten, V. (2017). Conditions supporting entrepreneurship and sustainable growth. International Journal of Social Ecology and Sustainable Development, 8(3), 67–86. https://doi.org/10.4018/IJSESD.2017070105

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.1177/002224378101800104

Freeman, J., & Engel, J. S. (2007). Models of innovation: startups and mature corporations. California Management Review, 50(1), 94–119. https://doi.org/10.2307/41166418

Hair, J. F., Ringle, Ch. M., & Sarstedt, M. (2011). PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139–152. https://doi.org/10.2753/MTP1069-6679190202

Hair, Jr. J. F., Hult, G. T. M., Ringle, Ch. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications, Inc. https://doi.org/10.15358/9783800653614

Helbert, E. (2016). Creativity in crisis: creative climate of failing startups: how does crisis influence the creative climate of failing startups? (Master’s Thesis). Technical University Berlin. Berlin, Germany/University of Twente. Enschede, Netherlands. https://pdfs.semanticscholar.org/1caf/8cf14fb9dd65021ad0acb51a9f21af23af7d.pdf?_ga=2.249431047.1620516215.1584210206-199233841.1528889777

Henseler, J., Ringle, Ch. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43, 115–135. https://doi.org/10.1007/s11747-014-0403-8

Henseler, J., Ringle, Ch. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, 33(3), 405–431. https://doi.org/10.1108/IMR-09-2014-0304

Hitt, M., & Ireland, R. D. (2017). The intersection of entrepreneurship and strategic management research. In D. L. Sexton & H.Landström (Eds.), The Blackwell handbook of entrepreneurship (pp. 45–63). Wiley-Blackwell. https://doi.org/10.1002/9781405164214.ch3

Hooi, H. Ch., Ahmad, N. H., Amran, A., & Abidur Rahman, S. (2016). The functional role of entrepreneurial orientation and entrepreneurial bricolage in ensuring sustainable entrepreneurship. Management Research Review, 39(12), 1616–1638. https://doi.org/10.1108/MRR-06-2015-0144

Howley, M. J., & Malamis, P. (2014). The metrics behind high performing study startups. Applied Clinical Trials, 23(6). http://www.appliedclinicaltrialsonline.com/metrics-behind-high-performing-study-startups

Kazanjian, R. K., Drazin, R., & Glynn, M. A. (2002). Implementing strategies for corporate entrepreneurship: a knowledge-based perspective. In M. A. Hitt, R. D. Ireland, S. M. Camp, & D. L. Sexton (Eds.), Strategic entrepreneurship: creating a new mindset (pp. 173–199). Series: Strategic Management Society. M. A. Hitt (Series Ed.). Blackwell Publishers Ltd. https://doi.org/10.1002/9781405164085.ch9

Kiani Mavi, R., & Amin Afshar, Z. (2017). The relationships between social capital and organisational entrepreneurship at small and medium enterprises of Zanjan Province. International Journal of Business Innovation and Research, 12(4), 449–464. https://doi.org/10.1504/IJBIR.2017.082827

King, R. G., & Levine, R. (1993). Finance, entrepreneurship and growth: theory and evidence. Journal of Monetary Economics, 32(3), 513–542. https://doi.org/10.1016/0304-3932(93)90028-E

Kline, R. B. (2010). Promise and pitfalls of structural equation modeling in gifted research. In B. Thompson & R. F. Subotnik (Eds.), Methodologies for conducting research on giftedness (pp. 147–169). American Psychological Association. https://doi.org/10.1037/12079-007

Kock, N. (2015). Common method bias in PLS-SEM: A full collinearity assessment approach. International Journal of e-Collaboration, 11(4), 1–10. https://doi.org/10.4018/ijec.2015100101

Kock, N., & Lynn, G. S. (2012). Lateral collinearity and misleading results in variance-based SEM: an illustration and recommendations. Journal of the Association for Information Systems, 13(7), 546–580. https://doi.org/10.17705/1jais.00302

Kuo, P.-Y., & Gerber, E. (2012, May). Design principles: crowdfunding as a creativity support tool. In CHI EA’12: CHI ’12 Extended Abstracts on Human Factors in Computing Systems (pp. 1601–1606). New York, United States. Association for Computing Machinery. https://doi.org/10.1145/2212776.2223679

Lee, C., Hallak, R., & Sardeshmukh, Sh. R. (2016). Innovation, entrepreneurship, and restaurant performance: a higher-order structural model. Tourism Management, 53, 215–228. https://doi.org/10.1016/j.tourman.2015.09.017

Marlet, G., & Woerkens, van C. (2004). Skills and creativity in a cross-section of Dutch cities. Utrecht School of Economics, Tjalling C. Koopmans Research Institute. Discussion Paper Series 04-29. https://dspace.library.uu.nl/handle/1874/7392

Mas-Tur, A., Roig-Tierno, N., & Ribeiro Soriano, D. (2016, 9–12 February). Barriers to women entrepreneurship. PLS vs. QCA: do different methods yield different results? Proceedings of 21st International Academic Conference (138 p.). Miami, United States. https://doi.org/10.20472/IAC.2016.021.024

Mazzarol, T., Volery, Th., Doss, N., & Thein, V. (1998, 8 June). Creativity drives the dream: an empirical analysis of the factors motivation business start-ups. ICSB World Conference. Singapore. https://www.researchgate.net/profile/Tim_Mazzarol/publication/36390854_Creativity_drives_the_dream_An_empirical_analysis_of_the_factors_motivation_business_start-ups/links/58d5b543a6fdcc1bae66ee1f/Creativity-drives-the-dream-An-empirical-analysis-of-the-factors-motivation-business-start-ups.pdf

Meyer, G. D., Neck, H. M., & Meeks, M. D. (2002). The entrepreneurship-strategic management interface. In M. A. Hitt, R. D. Ireland, S. M. Camp, & D. L. Sexton (Eds.), Strategic entrepreneurship: creating a new mindset (pp. 17–44). Series: Strategic Management Society. M. A. Hitt (Series Ed.). Blackwell Publishers Ltd. https://doi.org/10.1002/9781405164085.ch2

Montiel Campos, H., Solé Parellada, F., Ruiseñor Quintero, M., & Aguilar Valenzuela, F. A. (2015). Creative thinking style and the discovery of entrepreneurial opportunities in startups. Revista de Negócios: Studies on Emerging Countries, 20(1), 3–12. https://doi.org/10.7867/1980-4431.2015v20n1p3-12

Nambisan, S. (2017). Digital entrepreneurship: toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254

Podsakoff, Ph. M., MacKenzie, S. B., Lee, J.-Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/0021-9010.88.5.879

Reynolds, P. D. (2001). National panel study of U.S. business startups: background and methodology. Databases for the Study of Entrepreneurship, 4, 153–227. https://doi.org/10.1016/S1074-7540(00)04006-X

Ringle, C. M., Silva, da D., & Bido, D. (2014). Structural equation modeling with the SmartPLS. REMark – Revista Brasileira de Marketing, 13(2), 56–73. https://doi.org/10.5585/remark.v13i2.2717

Robina-Ramírez, R., Fernández-Portillo, A., & Díaz-Casero, J. C. (2019). Green start-ups’ attitudes towards nature when complying with the corporate law. Complexity. http://downloads.hindawi.com/journals/complexity/2019/4164853.pdf

Robina Ramírez, R., & Human, G. (Forthcoming). How macro level foundations influence emerging micro entrepreneurial activities: the case of South Africa. Entrepreneurship and Sustainability Issues.

Roldán, J. L., & Sánchez-Franco, M. J. (2012). Variance-based structural equation modelling: guidelines for using partial least squares in information systems research. In M. Mora, O. Gelman, A. Steenkamp, & M. S. Raisinghani (Eds.), Research methodologies, innovations and philosophies in software systems engineering and information systems (pp. 193–221). Series: Premier Reference Source. Business Science Reference. https://doi.org/10.4018/978-1-4666-0179-6.ch010

Rutten, J. (2014). Do incubators stimulate innovation performance in startups through openness? (Master’s Thesis). Eindhoven University of Technology. Eindhoven, Netherlands. https://pdfs.semanticscholar.org/8de4/bc97a11f1cd9ece8be53fc36fd2e525f8811.pdf?_ga=2.47588391.1620516215.1584210206-199233841.1528889777

Saura, J. R., & Bennett, D. R. (2019). A three-stage methodological process of data text mining: A UGC business intelligence analysis. Symmetry, 11(519). https://www.mdpi.com/2073-8994/11/4/519

Saura, J. R., Palos-Sanchez, P. R., & Correia, M. B. (2019a). Digital marketing strategies based on the e-business model: literature review and future directions. In A. Guerra Guerra (Ed.), Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution (pp. 86–103). Series: Premier Reference Source. Business Science Reference. https://doi.org/10.4018/978-1-5225-7074-5.ch005

Saura, J. R., Palos-Sanchez, P., & Grilo, A. (2019b). Detecting indicators for startup business success: sentiment analysis using text data mining. Sustainability, 11(917). https://www.mdpi.com/2071-1050/11/3/917

Sulistyo, H., & Siyamtinah. (2016). Innovation Capability of SMEs through entrepreneurship, marketing capability, relational capital and empowerment. Asia Pacific Management Review, 21(4), 196–203. https://doi.org/10.1016/j.apmrv.2016.02.002

Ven, Van de A. H., Hudson, R., & Schroeder, D. M. (1984). Designing new business startups: entrepreneurial, organizational, and ecological considerations. Journal of Management, 10(1), 87–108. https://doi.org/10.1177/014920638401000108

Venkataraman, S. (2019). The distinctive domain of entrepreneurship research. In J. A. Katz & A. C. Corbett (Eds.), Seminal Ideas for the Next Twenty-Five Years of Advances, Vol. 21: Advances in Entrepreneurship, Firm Emergence and Growth (pp. 5–20). J. A. Katz & A. C. Corbett (Series Eds.). Emerald Publishing Limited. https://doi.org/10.1108/S1074-754020190000021009

Welter, F., Baker, T., Audretsch, D. B., & Gartner, W. B. (2017). Everyday entrepreneurship – a call for entrepreneurship research to embrace entrepreneurial diversity. Entrepreneurship Theory and Practice, 41(3), 311–321. https://doi.org/10.1111/etap.12258

Yolanda, Y., & Syuraini, S. (2019). Description of learning implementation in entrepreneurship courses package C program at PKBM Farilla Ilmi Padang. Indonesian Journal of Contemporary Education, 1(1), 41–43.

Yunis, M., Tarhini, A., & Kassar, A. (2018). The role of ict and innovation in enhancing organizational performance: the catalysing effect of corporate entrepreneurship. Journal of Business Research, 88, 344–356. https://doi.org/10.1016/j.jbusres.2017.12.030

Zahra, Sh. A., & George, G. (2002). International entrepreneurship: the current status of the field and future research agenda. In M. A. Hitt, R. D. Ireland, S. M. Camp, & D. L. Sexton (Eds.), Strategic entrepreneurship: creating a new mindset (pp. 253–288). Series: Strategic Management Society. M. A. Hitt (Series Ed.). Blackwell Publishers Ltd. https://doi.org/10.1002/9781405164085.ch12

Zapatero, M. R., Pérez Naranjo, L., Rodríguez Jiménez, M., & Ramírez Faz, I. (2018). Using PLS-SEM to model family business behavior when addressing the protocol. European Journal of Family Business, 8, 151–160. https://doi.org/10.24310/ejfbejfb.v8i2.5567