Ramírez-Hurtado, J.M., Rondán-Cataluña, F.J., Guerrero-Casas, F.M. and Berbel-Pineda, J.M. 2011. Identifying the franchisee profiles franchisors prefer. Journal of Business Economics and Management. 12, 4 (Nov. 2011), 567-588. DOI:https://doi.org/10.3846/16111699.2011.599408.