Bravo, Rafael, Isabel Buil, Leslie de Chernatony, and Eva Martínez. “Brand Identity Management and Corporate Social Responsibility: An Analysis from employees’ Perspective in the Banking Sector”. Journal of Business Economics and Management 18, no. 2 (April 21, 2017): 241-257. Accessed November 7, 2024. https://jest.vgtu.lt/index.php/JBEM/article/view/1171.