Arikan, Esra, Cengiz Yilmaz, and Muzaffer Bodur. “Expanding the Boundary of Brand Extensions through Brand Relationship Quality”. Journal of Business Economics and Management 17, no. 6 (December 21, 2016): 930-944. Accessed November 7, 2024. https://jest.vgtu.lt/index.php/JBEM/article/view/2282.