Ahmed RR, Vveinhardt J, Streimikiene D. Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries. JBEM [Internet]. 2017Dec.20 [cited 2024Nov.22];18(6):1115-34. Available from: https://jest.vgtu.lt/index.php/JBEM/article/view/1151