Mercadé-Melé P, Molinillo S, Fernández-Morales A, Porcu L. CSR activities and consumer loyalty: the effect of the type of publicizing medium. JBEM [Internet]. 2018Nov.13 [cited 2024Nov.7];19(3):431-55. Available from: https://jest.vgtu.lt/index.php/JBEM/article/view/5203